Proposal Design Systems

Equipping fundraisers with the tools to secure major institutional capital—I conceptualized and engineered a design system of tiered proposal templates, presentations decks, and structured visual assets.

The Overview

High-stakes donor stewardship requires narrative precision and visual polish. When presenting major philanthropic opportunities to prospective donors, decentralized fundraising teams frequently struggled with inconsistent, one-off collateral that diluted institutional brand equity.

The Results

One Brand

Schools and affiliated institutions supported through cohesive set of visual standards and storytelling

Self-Service

Fundraisers equipped with communication templates empowered them to create and update proposals in real-time

$100M+

Total capital secured via targeted pitch collateral, directly aiding in $10M and $50M gift benchmarks

The Strategy

  • Architecture

    Rather than relying on one-size-fits-all decks, I designed a multi-tiered toolkit calibrated to distinct fundraising thresholds

  • Visualizing Abstract Opportunities

    I transformed text-dense proposals into visual-first narrative presentations—integrating accurate campus photography and renderings to give prospective donors a tangible vision of their funding impact.

  • Vendor Management

    For transformational gifts ($10M+), I directed and project-managed outside creative agency partners—providing clear art direction briefs, stakeholder reviews, upholding the brand integrity, and ensuring we were on track with the timeline.

Projects

  • The New York Knicks

    Bringing a holistic experience to an iconic brand - on and off the basketball court.

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  • Baby’s First App and Branding

    Toys and Products reviewed by people you trust (Concept)

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  • The Alumni Newsletter

    Creating a better newsletter experience for a world-wide audience of 240,000 alumni.

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  • Capturing Columbia

    Modernizing Visual Asset Engines and Brand Storytelling

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