The challenge lay in elevating a historic, high-influence sports brand while scaling creative production to match a rigorous schedule - on and off season. This required efficiency to execute massive volumes of promotional, digital, and environmental collateral under tight deadlines.

I served as the central creative hub collaborating and creating with multiple departments to design assets across mediums—including print collateral, custom packaging, website interfaces, social media, in-game broadcast graphics, and high-visibility Out-of-Home (OOH) media.

From massive arena takeovers to digital fan experiences, the design systems I created established a seamless, holistic guest journey that drove deep franchise affinity and protected the brand's visual legacy on a global stage.

Quarterly Print Magazine Cover and Spreads I designed with the marketing team and copywriters.

To drive cross-channel marketing, I created custom social media content to promote upcoming events and shows.

To drive ticket sales and build brand affinity, we created special programming around moments in Knicks history.

For the Knicks Legends Night, I designed a customized experience centered around the story of the Championship team. This took the form of posters, in-arena graphics, and memorabilia that was sold in our merch stores.

I often worked around tight deadlines, so efficiency and communication was key to our success. The turnaround for this billboard was one day; I was a key partner from concept to approval to delivering it to the printers.