Hello, I’m Colleen 👋🏼

I’m a Creative Director and Brand Strategist based in New York. My purpose is simple: to bring people closer to the brands they love.

What I Do Best

• Creative Direction & Brand Strategy: I look at branding through a holistic lens and believe every single touchpoint is an opportunity to build trust, foster internal culture, and drive growth.

• Empathetic Leadership: I thrive on leading cross-functional teams, nurturing cross-departmental relationships, and fostering an authentic, purpose-driven culture where everyone has a voice.

• Building Connections: With a degree in Strategic Communications and Graphic Design, I connect creative vision and execution. I specialize in translating high-level business goals into actionable project management workflows, ensuring cross-functional teams speak the same language and build together with clarity and purpose.

My Journey

For over a decade, I’ve had the privilege of driving the creative vision at Columbia University, leading design and project workflow efficiency for platforms connecting over 300,000 alumni. Before that, I spent years navigating the fast-paced worlds of sports and entertainment, shaping brand experiences for icons like the New York Knicks and New York Rangers.

Beyond the Screen

I have a passion for nutrition, wellness, and a lifelong athlete — we can only bring our best selves to our work when we take care of our minds and bodies. I’ve leaned into this by taking specialized nutrition online courses at Stanford and am currently learning Muay Thai and Brazilian Jiu-Jitsu.