The New York Knicks

Over 70 years of brand history — I directed and executed holistic brand experiences across all channels—bridging in-arena game-night activations with citywide out-of-home advertising and digital media 

The Overview

Representing an iconic franchise in the world’s most demanding sports market presented a unique opportunity to unify a fragmented creative ecosystem. With intense seasonal deadlines and diverse stakeholder needs across advertising, sponsorships, and game operations, my purpose was to architect a high-velocity, integrated production pipeline.

The Results

50+ Projects

Annually produced and deployed projects: multi-medium campaign assets across digital, print, and broadcast channels

360°

Omnichannel Execution — Bridged in-arena LED displays, Times Square OOH, print and paid digital media into one brand narrative

NYC

Classic brand meets high quality experience — led the art direction for events to drive retention and spark new subscribers

The Strategy

  • Large-Scale Environmental & Out-of-Home (OOH) Production

    Engineered high-visibility spatial and street-level campaigns across New York City—including large-format Times Square billboards, mass transit takeovers, and fleet vehicle wraps.

  • Sponsorship & Partner Integration

    Collaborated directly with corporate sponsorship and marketing teams to seamlessly incorporate blue-chip global partners into the Knicks visual ecosystem. Built custom, cobranded collateral, promotional sweepstakes assets, and specialty event signage.

  • High Production and Quality Control

    Partnered closely with coordinators and production vendors to streamline file handoffs and press checks. Established tight quality-control checklists that eliminated reprint cycles and maintained project management under same-day game-time deadlines.

Projects

  • The New York Knicks

    Bringing a holistic experience to an iconic brand - on and off the basketball court.

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  • Baby’s First App and Branding

    Toys and Products reviewed by people you trust (Concept)

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  • Capturing Columbia

    Modernizing Visual Asset Engines and Brand Storytelling

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  • Proposal Design Templates

    Tools to support our fundraisers and meet our brand goals

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