https://www.colleendesignsbrands.com/work daily 1.0 2022-05-11 https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/6ee5fa3f-da93-4512-9267-6b28713131f8/Columbia-Alumni-Newsletter.jpg Home - The Columbia Alumni Newsletter Creating a better newsletter experience for a world-wide audience of 240,000 alumni. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/6d9ae5d7-4cc5-4084-bd32-14315b033385/NYK_New-York-Knicks.jpg Home - The New York Knicks Bringing a holistic experience to an iconic brand - on and off the basketball court. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/c61e497f-2cf3-45d4-8f6f-b00e1757ae51/Baby-First-Main-Screen.jpg Home - Baby’s First App and Branding Toys and Products reviewed by people you trust (Concept) https://www.colleendesignsbrands.com/columbia-alumni-newsletter daily 0.75 2022-02-25 https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/bcd8c6cd-c96e-4a57-b7b9-ebd3d09fc104/Email-Research-Quallitative.jpg Columbia Alumni Newsletter - Make it stand out I conducted a series of interviews, which we transcribed and cross-referenced with our data to identify common pain points and content categories that would be most interesting to our audience. Our research also uncovered that the users did not feel connected to the brand and the content. The audience wanted a brief, focused, sophisticated experience that amplified the pride they had for their University and the community they were a part of. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/1aa498d5-1570-43b5-b458-264e19bc5c6e/2018_11_November_01_Click-Activity-1.jpg Columbia Alumni Newsletter We used Salesforce Marketing Cloud to dive into the quantitative data - click activity and email activity (open rates, clicks, etc). These helped set goals for the projects and also areas that we should focus on improving. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/e16548ff-149e-4cfc-86e6-336c3cb18484/CAA-Email-Activity_summary.jpg Columbia Alumni Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/27cdef79-efda-4675-bad2-d755af3c2942/Mock-2019_February-Content-Columbia-Alumni-Newsletter.jpg Columbia Alumni Newsletter - Make it stand out A quick glimpse of the mobile version of the redesigned newsletter. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/697c0c43-feb6-498a-b4c6-cb3b8189ac98/2019_Alumni-Newsletter_Wireframe-V2.jpg Columbia Alumni Newsletter - Make it stand out Quick wireframe sketches helped us get stakeholder feedback and start to visualize the layout. We built the template in Salesforce Marketing Cloud and was able to launch the new design in 2.5 months. We immediately noticed an increase in Unique Opens (+8%), Unique Clicks (+15%), Total Clicks (+13%) https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/8183c826-1732-444a-a798-64cf49cc8c5d/NYK_New-York-Knicks.jpg Columbia Alumni Newsletter New York Knicks Branding https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/ff4840ef-d652-456d-8a5f-a09686df57cf/Baby-First-Main-Screen.jpg Columbia Alumni Newsletter Baby's First App and Branding https://www.colleendesignsbrands.com/about daily 0.75 2022-02-10 https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/c60e6dd4-a6d0-4591-8220-76b36ea6bfa0/DSC_5986.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.colleendesignsbrands.com/contact daily 0.75 2022-02-10 https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/8fa3f4dd-b973-4235-803c-7b9580ce3587/20863587_10102651548038352_2002569935830697277_o.jpg Contact - Let’s Chat. Looking for someone to collaborate with to improve your brand experiences? Maybe you just want to talk about how brands are using different xyz Whatever it is, I'd love to hear from you. Send me a message and let's chat. colleen.deng@gmail.com Find me on Instagram Connect with me on LinkedIn https://www.colleendesignsbrands.com/new-york-knicks daily 0.75 2022-02-25 https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/77f4af3f-530a-4efd-a2f0-12c384926bb1/Knicks-Legends-Night.gif The New York Knicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/c7b728b7-8774-4cac-aa8e-aa007b449dd0/2014_Knicks_Screenshot_Mag_01.gif The New York Knicks https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/5604817e-ced8-4c58-a306-fae69c3c64ca/image-asset.jpeg The New York Knicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/a6c6663a-5f99-43cf-83ef-a2c2b8f98986/2014_Knicks_Infographic.jpg The New York Knicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/7a67e417-9296-48b6-9b6c-2b550c600a24/Baby-First-Main-Screen.jpg The New York Knicks Baby’s First App and Branding https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/3743b3b7-9321-4aee-9810-9f1291778f8c/Columbia-Alumni-Newsletter.jpg The New York Knicks Columbia Alumni Newsletter Redesign https://www.colleendesignsbrands.com/babysfirst daily 0.75 2022-03-18 https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/a6d9557a-44f4-4a96-906b-c21ed6c35a5a/Babys-First-Reserach-Methods.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/69006c3c-9f5c-4677-9a66-471a0410119d/Babys-First-Research.gif Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/ea077ba2-6dfa-45a4-a963-319e35489e63/Babys-First_Research.jpg Baby's First https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/c8435fd1-0557-4b2a-8d18-4b0d740cc1b3/Babys-First_Testing-2nd.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/d89450f2-3674-4c8a-bc75-1ca66140c641/Babys-First_User-Flow.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/5e710dbd-1d49-4dfa-a012-18c93fa7bd9f/Babys-First_Visual-Design.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/6b4ed084-14fc-4b73-9588-03225a4274bb/Babys-First_Screens.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/73149cf0-66d4-4df2-9114-9b83c2692af2/Babys-First_Testing-First.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/f5add639-98cd-4292-91ce-569fbca89d3a/Babys-First_Usability.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/00f3aa5a-7127-4f23-b756-27dd85a5b206/Babys-First.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/78802599-c84b-4e6f-a799-60ce0c973ef9/Babys-First_Research-Infleunce.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/82a7ce1c-b639-4f2e-8913-d80f1b8f0b98/Babys-First-Audience-Matrix.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/ed9c2dc9-922f-475e-a42f-71312954fe7c/Babys-First_Testing-1st.jpg Baby's First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/3e04d261-2912-4175-8d82-484c7c730f7b/Columbia-Alumni-Newsletter.jpg Baby's First Columbia Alumni Newsletter Redesign https://images.squarespace-cdn.com/content/v1/62055ede225cfe18c345cd7b/c098142e-b6b2-4b39-baf9-ff55cfc1c344/NYK_New-York-Knicks.jpg Baby's First New York Knicks Branding